Food and Beverage Advertising to Children and Adolescents on Television: A Baseline Study.
child obesity
food and beverage marketing
food policy
nutrition policy
television advertising
Journal
International journal of environmental research and public health
ISSN: 1660-4601
Titre abrégé: Int J Environ Res Public Health
Pays: Switzerland
ID NLM: 101238455
Informations de publication
Date de publication:
18 03 2020
18 03 2020
Historique:
received:
30
01
2020
revised:
11
03
2020
accepted:
14
03
2020
entrez:
22
3
2020
pubmed:
22
3
2020
medline:
30
9
2020
Statut:
epublish
Résumé
The progressive rise in Canadian child obesity has paralleled trends in unhealthy food consumption. Industry has contributed to these trends through aggressive food and beverage marketing in various media and child settings. This study aimed to assess the extent of food and beverage advertising on television in Canada and compare the frequency of food advertising broadcasted during programs targeted to preschoolers, children, adolescents and adults. Annual advertising from 2018 was drawn from publicly available television program logs. Food and beverage advertisement rates and frequencies were compared by, target age group, television station, month and food category, using linear regression modelling and chi-square tests, in SAS version 9.4. Rates of food and beverage advertising differed significantly between the four target age groups, and varied significantly by television station and time of the year, in 2018. The proportion of advertisements for food and beverage products was significantly greater during preschooler-, child-, and adult-programming [5432 (54%), 142,451 (74%) and 2,886,628 (48%), respectively;
Identifiants
pubmed: 32197390
pii: ijerph17061999
doi: 10.3390/ijerph17061999
pmc: PMC7142724
pii:
doi:
Types de publication
Journal Article
Research Support, Non-U.S. Gov't
Langues
eng
Sous-ensembles de citation
IM
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