Is bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers' assessment.
Journal
PloS one
ISSN: 1932-6203
Titre abrégé: PLoS One
Pays: United States
ID NLM: 101285081
Informations de publication
Date de publication:
2020
2020
Historique:
received:
07
08
2019
accepted:
21
03
2020
entrez:
16
4
2020
pubmed:
16
4
2020
medline:
15
7
2020
Statut:
epublish
Résumé
In our experiment, we tested how exposure to a mock televised news segment, with a systematically manipulated emotional valence of voiceover, images and TV tickers (in the updating format) impacts viewers' perception. Subjects (N = 603) watched specially prepared professional video material which portrayed the story of a candidate for local mayor. Following exposure to the video, subjects assessed the politician in terms of competence, sociability, and morality. Results showed that positive images improved the assessment of the politician, whereas negative images lowered it. In addition, unexpectedly, positive tickers led to a negative assessment, and negative ones led to more beneficial assessments. However, in a situation of inconsistency between the voiceover and information provided on visual add-ons, additional elements are apparently ignored, especially when they are negative and the narrative is positive. We then discuss the implications of these findings.
Identifiants
pubmed: 32294122
doi: 10.1371/journal.pone.0231313
pii: PONE-D-19-22309
pmc: PMC7159199
doi:
Types de publication
Journal Article
Research Support, Non-U.S. Gov't
Langues
eng
Sous-ensembles de citation
IM
Pagination
e0231313Déclaration de conflit d'intérêts
The authors have declared that no competing interests exist.
Références
Mem Cognit. 2008 Oct;36(7):1351-9
pubmed: 18927048
Br J Soc Psychol. 2010 Sep;49(Pt 3):453-70
pubmed: 19719903
J Pers Soc Psychol. 2007 Aug;93(2):234-49
pubmed: 17645397
Q J Exp Psychol (Hove). 2009 Oct;62(10):1896-903
pubmed: 19459084
J Pers. 1964 Jun;32:210-26
pubmed: 14155498
Exp Brain Res. 2009 Feb;193(2):197-204
pubmed: 18953530
Conscious Cogn. 2002 Sep;11(3):423-60
pubmed: 12435377
J Exp Child Psychol. 1991 Feb;51(1):90-122
pubmed: 2010727
Mem Cognit. 2002 Oct;30(7):1086-95
pubmed: 12507373
J Consult Psychol. 1967 Jun;31(3):248-52
pubmed: 6046577
Science. 2005 Jun 10;308(5728):1623-6
pubmed: 15947187
J Cogn Neurosci. 2011 May;23(5):1247-62
pubmed: 20350169
J Exp Psychol Appl. 2014 Dec;20(4):323-35
pubmed: 25347407
Br J Soc Psychol. 2012 Mar;51(1):149-66
pubmed: 22435848
Emotion. 2001 Sep;1(3):276-98
pubmed: 12934687
J Pers Soc Psychol. 2014 Jan;106(1):148-68
pubmed: 24274087
Trends Cogn Sci. 2014 Nov;18(11):566-70
pubmed: 25344029