Understanding the YouTube Generation: How Preschoolers Process Television and YouTube Advertising.

Advertising / methods Child, Preschool Female Humans Male Mental Recall Social Media Television Thinking
YouTube advertising literacy advertising processing preschool children theory-of-mind

Journal

Cyberpsychology, behavior and social networking
ISSN: 2152-2723
Titre abrégé: Cyberpsychol Behav Soc Netw
Pays: United States
ID NLM: 101528721

Informations de publication

Date de publication:
Jun 2020
Historique:
pubmed: 23 4 2020
medline: 10 10 2020
entrez: 23 4 2020
Statut: ppublish

Résumé

Preschool children are generally assumed to lack the skills to critically respond to advertising despite being exposed to a high number of advertising messages while watching videos on YouTube. However, research on how preschool children process YouTube advertising is scarce. This study conducts an experiment to examine how preschool children's (4-5 years old,

Identifiants

DOI: 10.1089/cyber.2019.0488 PMID: 32320269
pubmed: 32320269
doi: 10.1089/cyber.2019.0488
doi:

Types de publication

Journal Article

Langues

eng

Sous-ensembles de citation

IM

Pagination

426-432

Auteurs

Ini Vanwesenbeeck (I)

Department of Communication Sciences, Research Group Center for Persuasive Communication (CEPEC), Ghent University, Ghent, Belgium.

Liselot Hudders (L)

Department of Communication Sciences, Research Group Center for Persuasive Communication (CEPEC), Ghent University, Ghent, Belgium.
Department of Marketing, Ghent University, Ghent Belgium.

Koen Ponnet (K)

Department of Communication Sciences, Research Group for Media, Innovation and Communication Technologies (imec-mict), Ghent University, Ghent, Belgium.

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Classifications MeSH

questionsmedicales.fr › Sciences de l'information › Communication › Publicité comme sujet › Understanding the YouTube Generation: How...
questionsmedicales.fr › Personnes › Tranches d'âge › Enfant › Enfant d'âge préscolaire › Understanding the YouTube Generation: How...
questionsmedicales.fr › Eucaryotes › Animaux › Chordés › Vertébrés › Mammifères › Eutheria › Primates › Haplorhini › Catarrhini › Hominidae › Humains › Understanding the YouTube Generation: How...
questionsmedicales.fr › Phénomènes psychologiques › Processus mentaux › Mémoire › Rappel mnésique › Understanding the YouTube Generation: How...
questionsmedicales.fr › Sciences de l'information › Sources d'information › Moyens de communication › Médias sociaux › Understanding the YouTube Generation: How...
questionsmedicales.fr › Sciences de l'information › Sources d'information › Moyens de communication › Télécommunications › Télévision › Understanding the YouTube Generation: How...
questionsmedicales.fr › Phénomènes psychologiques › Processus mentaux › Pensée (activité mentale) › Understanding the YouTube Generation: How...