Fluctuation of Public Interest in COVID-19 in the United States: Retrospective Analysis of Google Trends Search Data.


Journal

JMIR public health and surveillance
ISSN: 2369-2960
Titre abrégé: JMIR Public Health Surveill
Pays: Canada
ID NLM: 101669345

Informations de publication

Date de publication:
17 07 2020
Historique:
received: 07 05 2020
accepted: 04 06 2020
revised: 29 05 2020
pubmed: 6 6 2020
medline: 31 7 2020
entrez: 6 6 2020
Statut: epublish

Résumé

In the absence of vaccines and established treatments, nonpharmaceutical interventions (NPIs) are fundamental tools to control coronavirus disease (COVID-19) transmission. NPIs require public interest to be successful. In the United States, there is a lack of published research on the factors that influence public interest in COVID-19. Using Google Trends, we examined the US level of public interest in COVID-19 and how it correlated to testing and with other countries. The aim of this study was to determine how public interest in COVID-19 in the United States changed over time and the key factors that drove this change, such as testing. US public interest in COVID-19 was compared to that in countries that have been more successful in their containment and mitigation strategies. In this retrospective study, Google Trends was used to analyze the volume of internet searches within the United States relating to COVID-19, focusing on dates between December 31, 2019, and March 24, 2020. The volume of internet searches related to COVID-19 was compared to that in other countries. Throughout January and February 2020, there was limited search interest in COVID-19 within the United States. Interest declined for the first 21 days of February. A similar decline was seen in geographical regions that were later found to be experiencing undetected community transmission in February. Between March 9 and March 12, 2020, there was a rapid rise in search interest. This rise in search interest was positively correlated with the rise of positive tests for SARS-CoV-2 (6.3, 95% CI -2.9 to 9.7; P<.001). Within the United States, it took 52 days for search interest to rise substantially after the first positive case; in countries with more successful outbreak control, search interest rose in less than 15 days. Containment and mitigation strategies require public interest to be successful. The initial level of COVID-19 public interest in the United States was limited and even decreased during a time when containment and mitigation strategies were being established. A lack of public interest in COVID-19 existed in the United States when containment and mitigation policies were in place. Based on our analysis, it is clear that US policy makers need to develop novel methods of communicating COVID-19 public health initiatives.

Sections du résumé

BACKGROUND
In the absence of vaccines and established treatments, nonpharmaceutical interventions (NPIs) are fundamental tools to control coronavirus disease (COVID-19) transmission. NPIs require public interest to be successful. In the United States, there is a lack of published research on the factors that influence public interest in COVID-19. Using Google Trends, we examined the US level of public interest in COVID-19 and how it correlated to testing and with other countries.
OBJECTIVE
The aim of this study was to determine how public interest in COVID-19 in the United States changed over time and the key factors that drove this change, such as testing. US public interest in COVID-19 was compared to that in countries that have been more successful in their containment and mitigation strategies.
METHODS
In this retrospective study, Google Trends was used to analyze the volume of internet searches within the United States relating to COVID-19, focusing on dates between December 31, 2019, and March 24, 2020. The volume of internet searches related to COVID-19 was compared to that in other countries.
RESULTS
Throughout January and February 2020, there was limited search interest in COVID-19 within the United States. Interest declined for the first 21 days of February. A similar decline was seen in geographical regions that were later found to be experiencing undetected community transmission in February. Between March 9 and March 12, 2020, there was a rapid rise in search interest. This rise in search interest was positively correlated with the rise of positive tests for SARS-CoV-2 (6.3, 95% CI -2.9 to 9.7; P<.001). Within the United States, it took 52 days for search interest to rise substantially after the first positive case; in countries with more successful outbreak control, search interest rose in less than 15 days.
CONCLUSIONS
Containment and mitigation strategies require public interest to be successful. The initial level of COVID-19 public interest in the United States was limited and even decreased during a time when containment and mitigation strategies were being established. A lack of public interest in COVID-19 existed in the United States when containment and mitigation policies were in place. Based on our analysis, it is clear that US policy makers need to develop novel methods of communicating COVID-19 public health initiatives.

Identifiants

pubmed: 32501806
pii: v6i3e19969
doi: 10.2196/19969
pmc: PMC7371405
doi:

Types de publication

Journal Article

Langues

eng

Sous-ensembles de citation

IM

Pagination

e19969

Informations de copyright

©Iltifat Husain, Blake Briggs, Cedric Lefebvre, David M Cline, Jason P Stopyra, Mary Claire O'Brien, Ramupriya Vaithi, Scott Gilmore, Chase Countryman. Originally published in JMIR Public Health and Surveillance (http://publichealth.jmir.org), 17.07.2020.

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Auteurs

Iltifat Husain (I)

School of Medicine, Wake Forest University, Winston-Salem, NC, United States.

Blake Briggs (B)

School of Medicine, Wake Forest University, Winston-Salem, NC, United States.

Cedric Lefebvre (C)

School of Medicine, Wake Forest University, Winston-Salem, NC, United States.

David M Cline (DM)

School of Medicine, Wake Forest University, Winston-Salem, NC, United States.

Jason P Stopyra (JP)

School of Medicine, Wake Forest University, Winston-Salem, NC, United States.

Mary Claire O'Brien (MC)

School of Medicine, Wake Forest University, Winston-Salem, NC, United States.

Ramupriya Vaithi (R)

School of Medicine, Wake Forest University, Winston-Salem, NC, United States.

Scott Gilmore (S)

Tuba City Regional Healthcare, Tuba City, AZ, United States.

Chase Countryman (C)

School of Medicine, Wake Forest University, Winston-Salem, NC, United States.

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