The MAD Model of Moral Contagion: The Role of Motivation, Attention, and Design in the Spread of Moralized Content Online.
emotion
morality
politics
social media
social networks
Journal
Perspectives on psychological science : a journal of the Association for Psychological Science
ISSN: 1745-6924
Titre abrégé: Perspect Psychol Sci
Pays: United States
ID NLM: 101274347
Informations de publication
Date de publication:
07 2020
07 2020
Historique:
pubmed:
9
6
2020
medline:
25
5
2021
entrez:
9
6
2020
Statut:
ppublish
Résumé
With more than 3 billion users, online social networks represent an important venue for moral and political discourse and have been used to organize political revolutions, influence elections, and raise awareness of social issues. These examples rely on a common process to be effective: the ability to engage users and spread moralized content through online networks. Here, we review evidence that expressions of moral emotion play an important role in the spread of moralized content (a phenomenon we call
Identifiants
pubmed: 32511060
doi: 10.1177/1745691620917336
doi:
Types de publication
Journal Article
Research Support, Non-U.S. Gov't
Research Support, U.S. Gov't, Non-P.H.S.
Langues
eng
Sous-ensembles de citation
IM