HPV prevention is not just for girls: an examination of college-age-students' adoption of HPV vaccines.
Direct-to-Consumer Advertising
Female
Humans
Male
Papillomavirus Infections
/ prevention & control
Papillomavirus Vaccines
/ administration & dosage
Patient Acceptance of Health Care
Persuasive Communication
Sex Factors
Students
/ statistics & numerical data
Surveys and Questionnaires
Universities
Young Adult
Control
DTC HPV marketing
HPV prevention
empowerment
reduced dread
risk messaging frames
Journal
Health marketing quarterly
ISSN: 1545-0864
Titre abrégé: Health Mark Q
Pays: England
ID NLM: 8306485
Informations de publication
Date de publication:
Historique:
pubmed:
9
8
2020
medline:
13
7
2021
entrez:
9
8
2020
Statut:
ppublish
Résumé
This study identifies source(s) of information young adults found to be persuasive in choosing/declining HPV vaccines. The results indicate that males are not getting HPV vaccination information from either their physician, parent, or DTC advertising. Females reported that physicians and their mothers were the most influential sources of information. Additionally, females found that risk message frames focusing on empowerment, reduced dread, control and benefit in the DTC HPV vaccine advertisements were persuasive; males did not. With the rapid rise of HPV related cancers found in males, there is a need to inform males and their parents about for HPV vaccines.
Identifiants
pubmed: 32762321
doi: 10.1080/07359683.2020.1802936
doi:
Substances chimiques
Papillomavirus Vaccines
0
Types de publication
Journal Article
Langues
eng