The Missed Opportunity of Primary Care Providers' Online Biographies: a Content Analysis of US Health Systems in 2020.
biographies
doctor shopping
health care systems
websites
Journal
Journal of general internal medicine
ISSN: 1525-1497
Titre abrégé: J Gen Intern Med
Pays: United States
ID NLM: 8605834
Informations de publication
Date de publication:
10 2021
10 2021
Historique:
received:
24
08
2020
accepted:
15
12
2020
pubmed:
21
1
2021
medline:
25
2
2023
entrez:
20
1
2021
Statut:
ppublish
Résumé
Prospective patients are increasingly going to health systems' online directories to find their next primary care providers (PCP), making this channel of communication important to assess to determine if it is meeting patients' needs. When seeking a new PCP, patients want to know not only educational credentials but also providers' communication traits, and personal information to showcase providers as real people. Offering this information, to help patients find providers best suited to meet their needs, is a key attribute of patient-centered care. To analyze whether health systems' online PCP biographies are including the information prospective patients deem important when selecting a PCP. Using the AHRQ's Compendium of US Health Systems, 523 health systems' PCP biographies were content analyzed (n = 5004 biographies) from December 2019 to March 2020. Forty-eight unique pieces of information were coded for either their presence or absence (e.g., education, photo, languages spoken, insurance accepted, patient reviews, philosophy of care, video provided, personal hobbies/interests). Providers' alphabetic credentials (e.g., MD, DO, APRN) were also documented. The majority of biographies stated the provider's medical education (83.6%) and included a photo (81.4%). However, information patients also desire (e.g., communication traits and personal information) were less prevalent. Only 33.7% listed languages spoken, 18.2% offered patient reviews, 14.4% had personal hobbies/interests, and 10.6% included a video. There were also 192 unique alphabetic credential combinations listed next to providers' names. Two health systems clearly included information within biographies to help prospective patients understand what these credentials meant. Health systems could make simple changes to their providers' online biographies in order to help patients make more informed decisions of PCPs. Doing so may decrease doctor shopping, and also lead to a greater likelihood of developing longer-term relationships with PCPs.
Sections du résumé
BACKGROUND
Prospective patients are increasingly going to health systems' online directories to find their next primary care providers (PCP), making this channel of communication important to assess to determine if it is meeting patients' needs. When seeking a new PCP, patients want to know not only educational credentials but also providers' communication traits, and personal information to showcase providers as real people. Offering this information, to help patients find providers best suited to meet their needs, is a key attribute of patient-centered care.
OBJECTIVE
To analyze whether health systems' online PCP biographies are including the information prospective patients deem important when selecting a PCP.
DESIGN
Using the AHRQ's Compendium of US Health Systems, 523 health systems' PCP biographies were content analyzed (n = 5004 biographies) from December 2019 to March 2020.
MAIN MEASURES
Forty-eight unique pieces of information were coded for either their presence or absence (e.g., education, photo, languages spoken, insurance accepted, patient reviews, philosophy of care, video provided, personal hobbies/interests). Providers' alphabetic credentials (e.g., MD, DO, APRN) were also documented.
KEY RESULTS
The majority of biographies stated the provider's medical education (83.6%) and included a photo (81.4%). However, information patients also desire (e.g., communication traits and personal information) were less prevalent. Only 33.7% listed languages spoken, 18.2% offered patient reviews, 14.4% had personal hobbies/interests, and 10.6% included a video. There were also 192 unique alphabetic credential combinations listed next to providers' names. Two health systems clearly included information within biographies to help prospective patients understand what these credentials meant.
CONCLUSIONS
Health systems could make simple changes to their providers' online biographies in order to help patients make more informed decisions of PCPs. Doing so may decrease doctor shopping, and also lead to a greater likelihood of developing longer-term relationships with PCPs.
Identifiants
pubmed: 33469771
doi: 10.1007/s11606-020-06485-8
pii: 10.1007/s11606-020-06485-8
pmc: PMC7815276
doi:
Types de publication
Journal Article
Langues
eng
Sous-ensembles de citation
IM
Pagination
3052-3057Informations de copyright
© 2021. Society of General Internal Medicine.
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