Susceptibility of domain experts to color manipulation indicate a need for design principles in data visualization.
Journal
PloS one
ISSN: 1932-6203
Titre abrégé: PLoS One
Pays: United States
ID NLM: 101285081
Informations de publication
Date de publication:
2021
2021
Historique:
received:
26
07
2020
accepted:
19
01
2021
entrez:
4
2
2021
pubmed:
5
2
2021
medline:
3
8
2021
Statut:
epublish
Résumé
Color is key for the visual encoding of data, yet its use reportedly affects decision making in important ways. We examined the impact of various popular color schemes on experts' and lay peoples' map-based decisions in two, geography and neuroscience, scenarios, in an online visualization experiment. We found that changes in color mappings influence domain experts, especially neuroimaging experts, more in their decision-making than novices. Geographic visualization experts exhibited more trust in the unfavorable rainbow color scale than would have been predicted by their suitability ratings and their training, which renders them sensitive to scale appropriateness. Our empirical results make a strong call for increasing scientists' awareness for and training in perceptually salient and cognitively informed design principles in data visualization.
Identifiants
pubmed: 33539461
doi: 10.1371/journal.pone.0246479
pii: PONE-D-20-23193
pmc: PMC7861358
doi:
Types de publication
Journal Article
Research Support, Non-U.S. Gov't
Langues
eng
Sous-ensembles de citation
IM
Pagination
e0246479Déclaration de conflit d'intérêts
The authors have declared that no competing interests exist.
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