Dissemination and Acceptance of COVID-19 Misinformation in Iran: A Qualitative Study.

Misinformation refers to unclear information from unreliable resources, and it is a common phenomenon of society; it can even constitute a part of family and social conversations due to the relative damages. Misinformation dissemination under the circumstances of the COVID-19 pandemic can be considered a cause of health-related anxieties and severe harm to the countries. The present study aims to explain factors related to the dissemination and acceptance of coronavirus misinformation in Iran. This qualitative study was carried out through content analysis in the year 2020. The population included Iranian experts in Information and Communication Sciences, among whom 19 experts were selected through the purposive sampling method. The data were collected through semi-structured interviews and analyzed through Continuous Thematic Analysis. Such criteria authenticated data trustworthiness as credibility, confirmability, dependability, and transferability proposed by Guba and Lincoln. Based on the experiences of participants, six major categories and 18 subcategories were identified regarding the major theme. The major categories included the official news and informing system, misinformation nature, users, media, misinformation source, and social determinants. Concurrent with the Covid-19 outbreak, a sort of information tsunami occurs. Unavoidably, a significant amount of misinformation regarding the various aspects of the virus, such as its origin, transmission methods, control, and treatment, are published. In many cases, the spreading information is not checked and verified in terms of accuracy and authenticity. The spread and acceptance of Covid-19 related misinformation happen under the impact of various factors. Being familiar with these factors will boost the culture of health and pave the path toward establishing evidence-based information public awareness schemes.