The (minimal) persuasive advantage of political video over text.
communication modality
generalizability
political persuasion
text
video
Journal
Proceedings of the National Academy of Sciences of the United States of America
ISSN: 1091-6490
Titre abrégé: Proc Natl Acad Sci U S A
Pays: United States
ID NLM: 7505876
Informations de publication
Date de publication:
23 11 2021
23 11 2021
Historique:
accepted:
08
10
2021
entrez:
16
11
2021
pubmed:
17
11
2021
medline:
22
12
2021
Statut:
ppublish
Résumé
Concerns about video-based political persuasion are prevalent in both popular and academic circles, predicated on the assumption that video is more compelling than text. To date, however, this assumption remains largely untested in the political domain. Here, we provide such a test. We begin by drawing a theoretical distinction between two dimensions for which video might be more efficacious than text: 1) one's belief that a depicted event actually occurred and 2) the extent to which one's attitudes and behavior are changed. We test this model across two high-powered survey experiments varying exposure to politically persuasive messaging (total
Identifiants
pubmed: 34782473
pii: 2114388118
doi: 10.1073/pnas.2114388118
pmc: PMC8617416
pii:
doi:
Types de publication
Journal Article
Research Support, Non-U.S. Gov't
Langues
eng
Sous-ensembles de citation
IM
Informations de copyright
Copyright © 2021 the Author(s). Published by PNAS.
Déclaration de conflit d'intérêts
The authors declare no competing interest.
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