Does industry self-regulation restrict advertising? Evidence from the Children's Food and Beverage Advertising Initiative.
Journal
Obesity (Silver Spring, Md.)
ISSN: 1930-739X
Titre abrégé: Obesity (Silver Spring)
Pays: United States
ID NLM: 101264860
Informations de publication
Date de publication:
04 2022
04 2022
Historique:
revised:
28
12
2021
received:
01
06
2021
accepted:
03
01
2022
pubmed:
5
3
2022
medline:
15
4
2022
entrez:
4
3
2022
Statut:
ppublish
Résumé
The aim of this study was to evaluate the effectiveness of the Children's Food and Beverage Advertising Initiative (CFBAI) in reducing children's exposure to ads for candy and sweetened beverages. Survey data were used to determine the television programs that children watch and the time slots during which they watch television. Advertisement placement data were used to count the number of candy and sweetened beverage (SB) ads appearing on programs and during those time slots. Advertisement placement data and children's exposure measures were examined for 2003 to 2013. There was a dramatic decline in children's exposure to ads for candy and SBs. The declines occurred before CFBAI implementation and occurred for each demographic group. There was no evidence that advertisers moved ads to programs watched by both children and teens/adults, i.e., programs not likely governed by the CFBAI. There was a striking decline in ad placements and children's exposure to ads for candy and SBs, much of which occurred when the CFBAI was being negotiated. Voluntary agreements have the potential to be successful, and some gains may occur even as firms and government negotiate the agreement.
Types de publication
Journal Article
Langues
eng
Sous-ensembles de citation
IM
Pagination
864-868Informations de copyright
© 2022 The Obesity Society.
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