Health communication in and out of public health emergencies: to persuade or to inform?
Ethics
Evidence-informed health policy
Health communication
Health education
Health information
Health promotion
Infodemic
Persuasion
Risk communication
Journal
Health research policy and systems
ISSN: 1478-4505
Titre abrégé: Health Res Policy Syst
Pays: England
ID NLM: 101170481
Informations de publication
Date de publication:
05 Mar 2022
05 Mar 2022
Historique:
received:
07
12
2021
accepted:
11
02
2022
entrez:
6
3
2022
pubmed:
7
3
2022
medline:
9
3
2022
Statut:
epublish
Résumé
Much health communication during the COVID-19 pandemic has been designed to persuade people more than to inform them. For example, messages like "masks save lives" are intended to compel people to wear face masks, not to enable them to make an informed decision about whether to wear a face mask or to understand the justification for a mask mandate. Both persuading people and informing them are reasonable goals for health communication. However, those goals can sometimes be in conflict. In this article, we discuss potential conflicts between seeking to persuade or to inform people, the use of spin to persuade people, the ethics of persuasion, and implications for health communication in the context of the pandemic and generally. Decisions to persuade people rather than enable them to make an informed choice may be justified, but the basis for those decisions should be transparent and the evidence should not be distorted. We suggest nine principles to guide decisions by health authorities about whether to try to persuade people.
Identifiants
pubmed: 35248064
doi: 10.1186/s12961-022-00828-z
pii: 10.1186/s12961-022-00828-z
pmc: PMC8897761
doi:
Types de publication
Letter
Langues
eng
Sous-ensembles de citation
IM
Pagination
28Informations de copyright
© 2022. The Author(s).
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