Ultra-Processed Foods Elicit Higher Approach Motivation Than Unprocessed and Minimally Processed Foods.
emotion
food system
marketing
obesity
policy
ultra-processed foods (UPFs)
Journal
Frontiers in public health
ISSN: 2296-2565
Titre abrégé: Front Public Health
Pays: Switzerland
ID NLM: 101616579
Informations de publication
Date de publication:
2022
2022
Historique:
received:
07
03
2022
accepted:
24
05
2022
entrez:
8
7
2022
pubmed:
9
7
2022
medline:
12
7
2022
Statut:
epublish
Résumé
Ultra-processed foods (UPF) are becoming extensively available in the food environments. UPF are industrial formulations that are designed to maximize palatability and consumption through a combination of calorie-dense ingredients and chemical additives. UPFs are also aggressively marketed, which may make them more attractive than unprocessed/minimally processed foods (UMPF). Since consumers' purchase decisions are guided by food-evoked emotions, we aimed to provide evidence that UPF visual cues trigger higher emotional responses and approach motivation than UMPF visual cues, with potential impacts on individuals' intention to consume the UPF over the UMPF. Participants ( Pictures of UPF and UMPF were positioned in the upper arm of the boomerang-shaped affective space that represents approach motivation. Pictures containing UPF triggered higher approach motivation and intention to consume than pictures containing UMPF. We also found a stronger association between emotional responses and intention to consume UPF relative to UMPF. These results shed new light on the role of ultra-processed foods evoked emotions that contribute to less healthy and sustainable food environments.
Sections du résumé
Background
Ultra-processed foods (UPF) are becoming extensively available in the food environments. UPF are industrial formulations that are designed to maximize palatability and consumption through a combination of calorie-dense ingredients and chemical additives. UPFs are also aggressively marketed, which may make them more attractive than unprocessed/minimally processed foods (UMPF). Since consumers' purchase decisions are guided by food-evoked emotions, we aimed to provide evidence that UPF visual cues trigger higher emotional responses and approach motivation than UMPF visual cues, with potential impacts on individuals' intention to consume the UPF over the UMPF.
Methods
Participants (
Results
Pictures of UPF and UMPF were positioned in the upper arm of the boomerang-shaped affective space that represents approach motivation. Pictures containing UPF triggered higher approach motivation and intention to consume than pictures containing UMPF. We also found a stronger association between emotional responses and intention to consume UPF relative to UMPF.
Conclusion
These results shed new light on the role of ultra-processed foods evoked emotions that contribute to less healthy and sustainable food environments.
Identifiants
pubmed: 35801235
doi: 10.3389/fpubh.2022.891546
pmc: PMC9253546
doi:
Types de publication
Journal Article
Research Support, Non-U.S. Gov't
Langues
eng
Sous-ensembles de citation
IM
Pagination
891546Informations de copyright
Copyright © 2022 Lemos, Coutinho, Silva, Stariolo, Campagnoli, Oliveira, Pereira, Mota, Souza, Canella, Khandpur and David.
Déclaration de conflit d'intérêts
The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
Références
Public Health Nutr. 2019 Apr;22(5):936-941
pubmed: 30744710
Appetite. 2014 Jul;78:193-202
pubmed: 24709484
Behav Res Methods. 2015 Dec;47(4):1159-1177
pubmed: 25381023
J Behav Ther Exp Psychiatry. 2012 Mar;43(1):565-72
pubmed: 21839700
Int J Environ Res Public Health. 2020 Oct 16;17(20):
pubmed: 33081130
Public Health Nutr. 2018 Feb;21(3):543-557
pubmed: 29173214
Nutr Rev. 2012 Oct;70(10):571-93
pubmed: 23035805
Emotion. 2001 Sep;1(3):276-98
pubmed: 12934687
Biol Psychol. 2011 Dec;88(2-3):196-203
pubmed: 21855602
PLoS One. 2014 Dec 18;9(12):e115388
pubmed: 25521352
PLoS One. 2014 Dec 09;9(12):e114515
pubmed: 25490404
Am J Clin Nutr. 2020 Nov 24;:
pubmed: 33236086
PLoS One. 2016 Aug 12;11(8):e0160582
pubmed: 27518897
J Neurosci Methods. 2007 Sep 15;165(1):144-50
pubmed: 17629569
Am J Health Promot. 2005 May-Jun;19(5):330-3, ii
pubmed: 15895534
J Exp Psychol. 1968 May;77(1):31-40
pubmed: 5663595
Front Psychol. 2018 Jun 08;9:911
pubmed: 29937744
BMJ Glob Health. 2021 Oct;6(10):
pubmed: 34635553
Rev Saude Publica. 2015;49:38
pubmed: 26176747
Int J Behav Nutr Phys Act. 2017 Jun 24;14(1):84
pubmed: 28646894
PLoS One. 2013 Aug 16;8(8):e72412
pubmed: 23977295
Psychophysiology. 2007 May;44(3):364-73
pubmed: 17433095
Obes Rev. 2013 Oct;14 Suppl 1:24-37
pubmed: 24074208
Lancet. 2015 Jun 20;385(9986):2534-45
pubmed: 25703108
Lancet. 2016 Apr 2;387(10026):1377-1396
pubmed: 27115820
Public Health Nutr. 2018 Jan;21(1):38-48
pubmed: 28714433
Compr Rev Food Sci Food Saf. 2014 Jul;13(4):377-399
pubmed: 33412697
Appetite. 2018 Nov 1;130:157-162
pubmed: 30099069
Cell. 2015 Mar 26;161(1):24-35
pubmed: 25815982
J Behav Ther Exp Psychiatry. 1994 Mar;25(1):49-59
pubmed: 7962581
Nutrients. 2019 Apr 18;11(4):
pubmed: 31003489
Biol Psychol. 2010 Jul;84(3):437-50
pubmed: 19879918
Lancet Planet Health. 2020 Oct;4(10):e437-e438
pubmed: 33038314
Int J Public Health. 2020 Sep;65(7):1067-1077
pubmed: 32885273
Lancet. 2019 Feb 23;393(10173):791-846
pubmed: 30700377
Front Psychol. 2017 Jul 10;8:1136
pubmed: 28740473
Sci Rep. 2020 Mar 4;10(1):3980
pubmed: 32132606
Physiol Behav. 2005 Dec 15;86(5):603-13
pubmed: 16246381
Food Funct. 2021 Sep 7;12(17):7699-7708
pubmed: 34282819
Acta Psychol (Amst). 2014 Sep;151:174-83
pubmed: 24983515
Tob Control. 2008 Dec;17(6):405-9
pubmed: 18849316
Public Health Nutr. 2019 Oct;22(14):2609-2616
pubmed: 31148525
World Health Organ Tech Rep Ser. 2000;894:i-xii, 1-253
pubmed: 11234459
Nutrition. 2021 Jun;86:111181
pubmed: 33618137
Annu Rev Nutr. 2021 Oct 11;41:387-410
pubmed: 34152831
Obes Rev. 2021 Mar;22(3):e13146
pubmed: 33167080
PLoS One. 2016 Aug 11;11(8):e0158991
pubmed: 27513636
Emot Rev. 2013 Jul;5(3):230-234
pubmed: 24077330