Face/Off: Changing the face of movies with deepfakes.
Journal
PloS one
ISSN: 1932-6203
Titre abrégé: PLoS One
Pays: United States
ID NLM: 101285081
Informations de publication
Date de publication:
2023
2023
Historique:
received:
01
12
2022
accepted:
05
06
2023
medline:
10
7
2023
pubmed:
6
7
2023
entrez:
6
7
2023
Statut:
epublish
Résumé
There are growing concerns about the potential for deepfake technology to spread misinformation and distort memories, though many also highlight creative applications such as recasting movies using other actors, or younger versions of the same actor. In the current mixed-methods study, we presented participants (N = 436) with deepfake videos of fictitious movie remakes (such as Will Smith staring as Neo in The Matrix). We observed an average false memory rate of 49%, with many participants remembering the fake remake as better than the original film. However, deepfakes were no more effective than simple text descriptions at distorting memory. Though our findings suggest that deepfake technology is not uniquely placed to distort movie memories, our qualitative data suggested most participants were uncomfortable with deepfake recasting. Common concerns were disrespecting artistic integrity, disrupting the shared social experience of films, and a discomfort at the control and options this technology would afford.
Identifiants
pubmed: 37410765
doi: 10.1371/journal.pone.0287503
pii: PONE-D-22-33037
pmc: PMC10325052
doi:
Types de publication
Journal Article
Research Support, Non-U.S. Gov't
Langues
eng
Sous-ensembles de citation
IM
Pagination
e0287503Informations de copyright
Copyright: © 2023 Murphy et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Déclaration de conflit d'intérêts
The authors have declared that no competing interests exist.
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